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5 Successful ASO Strategy that Will Increase Your App Downloads & Installs

ASO website optimization services

The number of apps on the Google Play Store and Apple App store continuously increases. At this time, there are 3.5 million Android apps and 2.2 million iOS apps. 70% of mobile users find new apps through the app store, with 65% of downloads coming from searches. Last but not least, users look at the first five relevant apps they find in their search results before deciding or refining their search.  

The increased number of mobile users has introduced new challenges in creating an app to satisfy consumers’ expectations. To meet these expectations, mobile app developers should keep following ongoing trends as well as focus on their ASO website optimization services.

  1. Set Goals and KPIs

If you are not certain what you want, then it’s time to think about your goals. Also think about what is important to you and your company. Gather data on ASO performance to identify the keywords the app should target.

This will help determine what your priorities are and what KPIs you should be tracking. Defining KPIs and goals begins with the questions: Who am I targeting? What specifically am I trying to accomplish? How will I know if my campaign is a success or not?

  1. Performance Audits for Your Apps

Before you can begin to optimize your app, you need to know where it stands. In this section, we will talk about the importance of having an in-depth knowledge of your app’s data and how that data relates to performance and optimization.

Auditing your app performance is essential for ensuring success, whether you are a new developer or an experienced one. When looking at data, various factors can help indicate the health of your app. Some of these include active users, retention rates, and revenue per user (RPU).

If you want to keep up with your competitors, you have to spend time gathering feedback. Optimizing your app’s performance based on what customers are telling you.

  1. Analyze Competitor Strategies

The best way to keep our own strategy fresh is to look at and understand what has been successful for our competitors. ASO website optimization services will help you analyze what worked for them and what didn’t, as well as come up with new ideas for continuing the strategy or creating a new one.

  1. Boost Downloads with App Install Ads

If you need to get your app in front of more people, then install ads is a great way to do so. App developers use these ads to make it easy for people to install their apps and be used in specific targeting options.

Installing the ad will help you reach more people, which means that you have an opportunity to grow your user base and increase the chances of monetizing your app.

  1. Collect Reviews and Ratings for your Apps

Before installing an app, reviews on the app store help attract users and convert them into customers. Beyond the app’s design, it is crucial that you also take the time to collect reviews and ratings from your users. This way, you will know what your customers want and like about the app and help with its click-through rates. 

How Deezy Vaasdev will Help you?

Deezy Vaasdev provides various ASO strategy services to app developers and marketers. With all of these services, clients get the best in class ASO strategy, which increases their exposure to the right audience. We are the one-stop shop for all your ASO needs. We offer professional help in creating effective and comprehensive ASO strategy services that will keep your app visible on the list of top apps. 

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