There are numerous digital marketing agencies in India. People might talk about 20+, or 50+ best digital marketing agency in India. But how can you figure out if they are the best?
It’s by measuring ROI.
But is measuring ROI enough? No. Deezy Vaasdev is among one of the best digital marketing agency in India and we know what’s the secret sauce to your business success.
Many businesses miss this part because they let agencies do everything. It’s important to give creative freedom to the agencies, but that doesn’t mean you should skip on the most important task, measuring if they are doing their job correctly or not.
Whether you’re a small startup or a large corporation, understanding the ROI of your digital marketing efforts is crucial to success. That’s why, in this blog post, I’ll provide the best techniques on how you can measure your digital marketing success.
5 Metrics To Measure Success Of Working With Digital Marketing Agency in India
Many metrics measure the success of working with digital marketing agencies in India. But in this blog, I’ll share the top 5 metrics you must know.
Return on Investment (ROI)
ROI means measuring the profitability of your digital marketing campaign. It is calculated by the ratio of net profit to the cost of the campaign.
A negative ROI means your campaign is unsuccessful and you’re burning money.
Conversion Rate
The conversion rate refers to the percentage of website visitors who take a desired action. It channel:
- Making a purchase
- Filling out form
- Subscribing to a newsletter
A high conversion rate indicates that your website and marketing campaigns are effective. It means that visitors like the content of your website and are interested in doing business with you.
Cost Per Acquisition (CPA)
CPA means calculating the average cost of acquiring a new customer or lead through your digital marketing efforts. If you want to calculate it, then this is the formula:
Divide the total campaign cost by the number of acquisitions.
You should aim for a lower CPA because you are acquiring new customers or leads at a lower cost.
But that’s not all.
You also need to know how reducing or increasing CPA can help you. That’s where Deezy Vaasdev, which is a reputable digital marketing agency in India, helps you.
Bounce Rate
The bounce rate indicates the percentage of visitors who land on your website but leave without engaging further or visiting additional pages.
Organic Traffic
It refers to the visitors who arrive at your website through unpaid, organic search engine results. You need to know there are two types of traffic.
- Organic traffic: people find you organically by searching for a keyword, etc.
- Paid traffic: you run social media ads to attract your target audience.
Conclusion
These five metrics are foundational for evaluating the success of your digital marketing agency in India. By tracking and analyzing them, you ensure your partnership yields positive results.
At Deezy Vaasdev, we have helped several businesses achieve exponential growth with our digital marketing services. If you want to experience business success, contact us today.
