Assisting patients in finding the right healthcare services via search.
If someone is looking for medical services online, the higher they rank in the search results, the easier they will be found.
Deezy Vaasdev has a background in helping healthcare organizations improve their search visibility with targeted SEO and local search optimization.
This is an anonymised case study of our experience with healthcare SEO to ensure the client’s identity and confidential business information is not compromised.
The Challenge
Healthcare companies must connect with individuals looking for pertinent medical care in their desired areas.
A targeted approach to SEO ensures that the content and optimization of a website are aligned with the services that patients are seeking.
Our SEO Approach
Our SEO efforts are directed towards the basics which help to achieve relevant search visibility:
Medical-service and location-based keyword research: Finding keywords relevant to medical services and locations.
On page optimization: Optimizing page titles, headings, metadata and service-page relevance.
Local search optimization: Matching website content to the clinic’s service areas.
Technical SEO: Auditing crawlability, indexability, website architecture and other technical issues.
Performance monitoring: To measure the visibility of keywords and search performance, and to make continuous improvements.
The exact activities to be carried out on each project will vary according to the needs and scope of the project.
The Result
Satisfied portfolio result: Medical clinic keywords were ranked in Google Top 5.
This shows that they have experience of enhancing the visibility of healthcare search. The rank of individual keywords may change depending on the search term, location and time.
There is no specific increase in traffic, patient enquiries or revenue for this case study as these metrics are not part of the public portfolio summary.
How does this affect other healthcare companies? What does this mean for other healthcare businesses?
An SEO strategy can help clinics and healthcare providers reach their target audience by aligning their services with their search queries.
The right priorities are based on the clinic’s location, competition, website condition and business goals.
How Deezy Vaasdev can assist you with this?
Our healthcare SEO strategy may involve technical SEO, service-page optimization, local search optimization and continuous monitoring of performance.
If the project is appropriate, we can also evaluate the opportunities to make it easier to find it in AI-powered search experiences. No guarantees of placement or citations to AI.
Looking to learn about the SEO opportunities in your clinic?
Get a custom SEO and AI Search Visibility audit from Deezy Vaasdev.
