We are an experienced digital marketing agency that provides our clients with the most efficient research-driven services. We have helped countless clients across different industries.
Background Of Our Client’s Business
Our client, who owns a hospital, contacted us through our website. After having a conversation, they told us that they wanted to enhance their visibility. So that they are different from their competitors and people choose their hospital right away. They did not know how they could achieve their goal. For this reason, they contacted us to turn their practice into a booming business. And make the hospital the number one choice in their area.
The Healthcare industry holds a severe competition in small towns and large cities. To tackle this issue, we had to develop the best local SEO strategies to promote the hospital in its location area. We used all the best keywords specified for that particular area to enhance its visibility on the internet. Our primary goal was to highlight what makes our client’s hospital stand out from the rest of the hospitals nearby the area.
What we did do?
The primary concerns of most hospitals are to provide quality care to their patients in the most efficient manner and quickly. Our clients had all of the tools and things that make them the best in their field. But the only thing they were lacking was visibility, and they were having a hard time showing their skills. We developed the most efficient digital marketing strategy to showcase the efficiency of our client’s hospital. We implemented the following digital marketing procedures:
- A User-Friendly Website To Attract Customers
Our top priorities were the website’s content, layout, and navigation for Google and the patients. Our professional team knew if customers had a hard time looking at it on their smartphone or finding the pages they needed, they would go to other sites. The team optimized the site so that patients were able to find the page they wanted within a few clicks and were completely satisfied with the information. We also added an appointment scheduling feature on the website.
- Focusing More On Local SEO
We used keywords that are specific to our client’s hospital area. Our experts also optimized the web content and blogs, all according to SEO principles. We created the My Business profile for your client so that Google knows where our clients are from, which makes the business listing with correct information.
- Email Marketing To Retain Patients
When patients came to hospitals, they used their email for the appointment. Our team implemented the best email marketing strategies and mailed them weekly and monthly newsletters with information about general healthcare. We used the read more links that redirect the patients to our client’s website so that they remember who to choose when they need medical services.
- Social Media For Patient Engagement
Our team used social media to keep the patients updated on the hospital’s happenings. We responded to positive and negative comments and messages that people left on the page. Responding helped us turn the negative into the positive through excellent customer service.
After all of the digital marketing efforts, we checked the metrics and data and compared them at the end of our services. The results were phenomenal, the local SEO increased the number of patients visiting the client’s hospital, and the website gained a lot of organic traffic, which helped to get several appointments in a single day.